Friday, 3 December 2010
The Perfect (Bilingual) Storm
When Moscow-based Storm Properties were looking for a brand refresh they chose Assembly Studios as just the creative minds to help them achieve that. We were tasked with updating all their marketing materials and website with a fresh new look and feel for the Russian real estate market.
As anyone who has been through the process will testify, the brand refresh is an extremely delicate matter. There is a fine balance to be struck between retaining the positive elements of the existing identity and enhancing and moving the brand forward. On this occasion we achieved this through a considered approach to colour palette, typology and spacing. After a number of client meetings and brand investigations, we unearthed five key brand values that defined Storm. We interpreted these values into brochure chapters throughout the course of a two day photoshoot. Phase two of the project was to translate this material to web. The client opted for a simple html site, with a subtle use of flash on the homepage. The website reflected the brochure through its clean typographic layout and together they complete a cohesive suite of material that distinguishes Storm as a fresh and dynamic proposition.
Click to visit the Assembly Studios Homepage.