The sting was inspired by Arabic calligraphy and the colour palette of Abu Dhabi Media’s ident, which is revealed in a series of sweeping strokes in a rainbow of colours that form the Arabic characters. The sting was produced in full HD for use in a variety of different media, and features on the website homepage.
The Abu Dhabi Media website is a fully content managed, bilingual and accessible suite of web applications, developed and deployed by Assembly Studios’ in house team, which worked internationally, collaborating with Abu Dhabi Media’s own server team and site designers, Brand Faith.
"We had a fantastic website launch" said Colleen McMillen, Director of Corporate Communications and Publicity at Abu Dhabi Media, "Assembly Studios did incredible work in a short amount of time. We are so pleased with the site and the sting, both of which allow us to effectively communicate our new brand identity."
Shaikha Al Shamsi, Associate Director of Corporate Branding said, "The new site and the sting clearly showcase the vibrancy of our new brand. We really enjoyed working with everyone on the Assembly team and appreciated their utmost dedication throughout the project."
The animated sting and website are now live at www.admedia.ae