The London Design Festival is held each year to celebrate and promote London as the design capital of the world, and as the gateway to the international creative community. It is in full swing right now and here at Assembly we've been busy picking the best bits - one of the events was the launch party for a Feix&Merlin pop-up shop in Seven Dials, Covent Garden.
Feix&Merlin Architects and artist Nathaniel Rackowe collaborated on an experimental temporary installation on the ground floor of the shop. It bears the mystic name eLP44 and not only does it disconcert by its name, but also when you see your reflection in it!
As a viewer you move through the mirrored film installation and see the environment changing constantly - asking you to reassess the your relationship with the surrounding architecture.
Check out some more images below, which show the collection of product and
lighting designs launched yesterday.
London Design Festival is still running until 22 September 2013, so do check it out if you get a chance!