Tuesday, 3 July 2012

It's official: The iPad 3D is a SUPER MODEL!

The iPad 3D Interactive Model that we produced for Manchester Airport City has been selected for the 'superMODELS' exhibition in Liverpool!

A contemporary take on the traditional architects' model, the iPad 3D enables users to understand the various product categories and associated benefits through the use of an animated, back lit presentation. This innovative, flexible and cost-effective use of technology brings Airport City to life in a format easily transported and controlled by users.
Architectural models have always held a key role in the communication of architecture, whether utilized as a medium to explore design ideas or in the marketing of large scale regeneration projects. Despite the advent of sophisticated computer modelling software, architectural models continue to captivate and intrigue both professionals and the general public in equal measure.

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