Tuesday, 24 August 2010
We are recruiting........ New Business Executive, London
Ideally you will have experience of new business and business development in the creative industries, exceptional communication and organisation skills and a proven ability to provide business development support.
You will be working closely with the New Business Manager and Director in supporting the new business efforts of the company including research, planning, campaign follow-ups, networking and event co-ordination. The role will involve you working closely with the marketing team, project managers and account managers to ensure that all the marketing and sales activities are joined up.
Knowledge of SalesForce CRM, InDesign and Photoshop or similar systems would be preferable.
For further information or to apply for the position, please email richard@assemblystudios.co.uk
We are recruiting........ New Business Manager, London
Ideally you will have experience of business development in the creative industries, a proven ability to undertake pro-active new business activities, exceptional communication and organisation skills and the ability to manage business development processes and teams.
You will be working closely with the New Business Director in planning and implementing the new business efforts of the company including research, planning, lead generation, campaign development and follow-up, tender submission, networking, event co-ordination, long-term relationship building, and new sector channel development.
The role will involve you working closely with the marketing team, project managers and account managers to ensure that all the marketing and sales activities are joined up.
Knowledge of SalesForce CRM, InDesign and Photoshop or similar systems would be preferable.
For further information or to apply for the position, please email richard@assemblystudios.co.uk
We are recruiting........Senior Account Manager, London
Ideally you will have experience of project and account management in the creative industries, exceptional communication and organisation skills with a proven ability to deliver medium to large scale projects and build lasting client relationships - ranging from Identity & Print, Web & Interactive to CG illustration & Animation - both on time and to budget.
You will be managing a small but growing team across our three offices, taking a proactive leadership role as the company expands.
You will be required to liaise with our design, sales and marketing teams and report into the Directors and Board.
Knowledge of SalesForce CRM, Access Focal Point Project Management, InDesign and Photoshop or similar systems would be preferable.
For further information or to apply for the position, please email richard@assemblystudios.co.uk
Wednesday, 4 August 2010
Meet the Team - Matt Fairman

Name
Matt Fairman
Role within Assembly
CEO
What’s your favourite Assembly job you’ve worked on and why?
Project Lootch in Moscow for Horus Capital because of the grandeur of the launch event, the success of the project and the genuine friends we met along the way – oh and the fact they had an ice sculpture of the logo we designed.
The one that got away - I missed out on going on film shoot location to a remote Mexican mangrove because our cunning account manager at the time said I needed to speak Spanish to go – which wasn’t true…
What’s your favourite typeface / artist / building and why?
Arial always gets a good reception….
What’s your favourite thing to do on a weekend?
Mixed martial arts with my very own Karate Kid son, Ben followed by touch rugby in the park, followed by an ice cold beer in the bath in the afternoon listening to final score. Or spending time with my better half, obviously. Snowboarding or something on the ocean is the holiday option.
What’s your favourite dance-move?
So many to choose from and never 1 in isolation is the secret. Pink panther, stir the pot, BFLFCB or some eighties numbers such as the windmill into caterpillar (been a while since I could do that one…)
What’s your favourite place and why?
Top of a mountain after a huge snowfall, out to sea, the golden heart pub in Spitalfields – all are a brilliant way to spend a few hours and not really remember how…
What makes you laugh out loud?
My son recreating the Meercat Adverts – simples.
What makes you cry?
R&B and any singers that think that vibrating their voices is a legitimate and entertaining use of their talents. Politicians making short term plans that focus on staying in power rather than making a difference.
If you had to sum yourself up in 140 characters twitter style, what would you say
Proud dad; entrepreneur; Marketer; relationship builder; duracell bunny; communicator; sports, food and people junkie; sometimes funny, often loud and never grumpy...
Assembly Visit the Koolest Haus in Town.....
So it would appear that the European markets are picking up a bit and this week saw myself and our London head of CGI Toby Ritchie, heading over to Rotterdam for a couple of meetings – both commercial projects that are starting to get some traction and are looking to move forwards.
Transavia (Dutch no frills airline) was an early start from Gatwick and subject of much amusement that “menu item 3” of the duty free was a set of headphones and a Twix as a combo?? –bizarrely this was exactly what I needed – great stuff.
Clearly the service / airline industry is getting more and more tailored to individual tastes - how did they know?? I wondered if this gets replaced with a kebab and a packet of resolve for the return flight….
As part of our new social media activities I duly tweeted and to my delight got a response almost immediately from Transavia.com cheekily making sure I didn’t get the two combi’s mixed up.
After contemplating setting up a picture of me with the headphones in my mouth and a couple of twix’s in my ears – we fired out an equally cheeky response and decided to get on with some real work…
First stop was Rem Koolhaus’s Office for Metropolitan Architecture which was suitably interesting both in terms of the chat we had with a number of their team leaders about their approach to articulating their projects to wider audiences and because their offices were not what I was expecting – very understated, elegant and engaging. A very Kool Haus all in all so nice one Rem….
After finishing up swiftly we went over to see a high end developer that is heavily involved with some large scale projects in Amsterdam and Rotterdam with lots of big named practices on the masterplans – had a great meeting and potentially great collaborative opportunities there for us.
Very contemporary office space (think Lords Pavillion) which led me to another tweet which to my astonishment resulted in the Lord’s cricket ground taking an interest in our twitter activities – social media knows no boundaries it would seem…
So after watching a Shearings coach take to the harbour full of slightly alarmed tourists (seriously its one of those saga holiday type coaches that floats) and chugged past the excellent hotel New York, an original hotel at the old ocean liner terminal dating back to the turn of the 1900s when the ferry actually went all the way to the big apple - we decided to head into town to check out the town centre.
It’s a buzzing light industrial town, with bikes and everyone is friendly, with bikes. There are several vehicles (and bikes) that we don’t have in London (until today thanks to Boris and Barclays) that can hit you if you don’t watch where you’re walking – crossing the metro / tram / road / bus and bike lane is plain mental and the mopeds can ride down the bike lanes but not the motorbikes, I think??
Confused – we were, so we went for a beer in the highly recommended Café Pol.
People watching was great – people watching people on bikes was even better with their flagrant disregard for road safety. In fact, the only sign of a Helmut was a sturdy looking barman next door.
The conclusion is that Rotterdam – is easy and cost effective to get to, buzzing economy, decent architecture, lots of bikes and definitely good beer – we’re hopeful that the future is bright for us here, the future is not just Orang-e-boom…. Well not after they closed that brewery down anyway…
Matt, CEO
Meet The Team - Rich Conner
Rich Conner
Role within Assembly
Managing Director
What’s your favourite Assembly job you’ve worked on and why?
Making the tea. Because it’s a job I never actually have to finish – or start for that matter ;-)
What’s your favourite typeface / artist / building and why?
Jon Anderton’s apartment in Minority Report, and / or any Bat Cave. They’re just very cool.
What’s your favourite thing to do on a weekend?
Dancing - Tango
What’s your favourite dance-move?
Medio Corte – look it up on You Tube – you’ll know why.
What’s your favourite place and why?
The top of a deserted snow-capped mountain on a bright sunny day. No obstacles means you can go fast ☺
What makes you laugh out loud?
Uggs (I’m very serious) and going fast.
What makes you cry?
Uggs (I’m very serious)
If you had to sum yourself up in 140 characters twitter style, what would you say:
A fast moving tea round dodging space architect with a GSOH, a healthy appetite for sushi, tango, and snowboarding but not at the same time.
Friday, 23 July 2010
Breaking through the pain barrier letter by copy written letter
Newsletters have been around for ages. The first I remember was based around a multi-user game played by my older brother called Green Sun. The difference with this game was that it was paper based and mailed in the post and was about 30 years ago. That’s scary I can remember that far back. I’m sure it took an incredible amount of energy and effort to coordinate and maintain this method of client interaction.
As Managing Director of Assembly I’m gradually working my way around areas of our business that need attention on both a system level basis and content creation basis. I’m working in the business on both a strategic level and tactical level which basically means I get a little time to think about what needs to be done and quite often because we are now a much smaller and more focussed and specialised team I get to actually do technical work of the business too – at least until the systems and designs are in place.
One of the first areas in Marketing I’ve been looking at is Newsletters – in themselves a very simple and innocuous piece of marketing collateral. But oh how very difficult it has been to actually create, systemise, coordinate – it’s a classic case of your own company being the last place you actually practice what you preach.
It’s amazing how many doubts creep in when you are creating a piece of external communication. You of course want it to work (keep your suspects, prospects, and clients informed and maybe trigger a few enquiries and who knows maybe a sale or two) and you want it to be ‘on brand’ and communicate your offer in the best light but there’s always a worry it will fall flat and your list will unsubscribe in droves. There in lies the rub – we struggled with the purpose of a newsletter – does it just ‘sell’ and communicate how great you think you are so a prospect will agree the same on a regular basis? The only value for the readers here as I see it they may remember how capable we are and that may solve an immediate problem for them – all well and good but my ambition for our first newsletter from the outset was to attempt to make it more educational at the same time as having a voice and opinion about the subject matter for which we profess to be experts.
To be on-brand the newsletter (which in this case focuses on our Visualisation and Animation expertise and is targeted at Architects and designers) had to communicate our values as well as something useful and educational. Given the nature of the 3D work undertaken by the team and our constant strive for perfection in everything we do led us to name the newsletter Virtually Perfect (perfect in the Virtual world – or almost perfect in the real world – never quite there as there’s always room for improvement!). The strap line caused us more difficulty. Although showcasing latest work we want Virtually Perfect to evolve into a piece that educates and comments. To honour this sentiment the strap line shouldn’t be about the company Assembly, or the Visualisation Team, but it should be about the newsletter and what it does. The distinction is subtle but important.
After much re-working we arrived at ‘Exploring the moving image of communication.’
We all believed this reflects the exploration inherent in any creative work and also played on the moving image or animation (3D, movies, animation) vs. the moving image of communication as an ever-changing and evolving medium. We think the content of our first newsletter lived up only in part to its purpose. In future issues we hope to develop our voice and that of the team to enrich the content beyond a simple show-and-tell. No matter how beautiful your work may be you still have to keep a reader engaged. In essence you can’t ignore the fact that you have to communicate with them not at them.
This leads me nicely to the tactical issues one faces pulling together and issuing a newsletter. Once you’ve herded your creatives, marketing consultants, and copywriters (this may be one person or many!) it’s all about creating the HTML document and issuing it. We’ve adopted Salesforce CRM with Vertical Response as an App that integrates nicely with Salesforce to allow you to issue and track all sorts of valuable data. Once you have this kind of control and information you start to ask yourself the oddest questions at the oddest times….
When’s the best time to send an email newsletter? No I mean when EXACTLY is the best time?
Will architects be doing all nighters and just delete or click?
If I send it twice will they think they’re subscribed twice and unsubscribe?
If I’ve sent an email once and the recipient hasn’t opened the mail (computer says so) is it acceptable to send it again…and again….and again…and again….
It’s still early doors on our newsletter – suffice to say that it’s absolutely needed – along with social media. However I do know how many of you have opened and clicked and as a result for the first time in my life boy do I feel powerful. Beware! Our next project is our Agency wide newsletter - names on an e-flyer please.
I’ll finish with a comment about company, business and office culture. I believe any outward communication is a reflection of what’s going on inside your business – ‘you don’t say’ I hear you cry – but wait – if there is no cultural habit of communicating, writing, debating, documenting, analysing, critiquing, educating, your prospects, clients, employees, staff, management, board, department, company, group, no matter what size you are will not have a voice or opinion. Habits are the unseen mechanical subconscious processes that lead to meaningful communication that helps you and your customers solve problems and move forwards. Once you’ve developed the habit, a newsletter that actually has something to say may be in sight!
So to all you unsubscribers out there (9 of you as of 14:07) I say ‘watch AND read this space!’ http://p0.vresp.com/EQFwON
MD
